Introduction to Market Monitoring
Market Monitoring is an important marketing tool for both exporters and local distributors.
From early December through to the end of March Summerfruit NZ monitors sales of all summerfruit on both the export and NZ markets. Exporters and wholesalers submit sales data each week providing an in depth view of the season's progress. The latest season's sales are recorded against sales for the same period over the previous 3 years to provide additional information.
Market monitoring of export sales has been conducted since the early 1990's while the NZ market figures were added in 2004. This historical data offers the ability to track the emergence or decline of our export markets.
To view the market data graph form select the relevant market from the list: