Introduction to Market Monitoring

Market Monitoring  is an important marketing tool for both exporters and local distributors.

From early December through to the end of March Summerfruit NZ monitors sales of all summerfruit on both the export and NZ markets. Exporters and wholesalers submit sales data each week providing an in depth view of the season's progress. The latest season's sales are recorded against sales for the same period over the previous 3 years to provide additional information.

Market monitoring of export sales has been conducted since the early 1990's while the NZ market figures were added in 2004. This historical data offers the ability to track the emergence or decline of our export markets.

The weekly industry compilation of volumes, for both the export and local market sector, allows for informed information in forward planning, and shows trends in exporting and grower production.

To view the market data graph form select the relevant market from the list:

NZ Trends
Export Trends
Historical Trends
Seasonal Totals