Professor David Hughes
David Hughes is emeritus professor of food marketing at Imperial College London, and visiting professor at the Royal Agricultural University, UK. He is a much sought-after speaker at international conferences and seminars on global food industry issues, particularly consumer and retail trends.
David has lived and worked in Europe, North America, the Caribbean, Africa and South East Asia and has extensive experience as an international advisory board member with food companies and financial service organisations on three continents. For 20 years, he was a non-executive director of Berry Gardens Ltd – a UK farmer-owned berry fruit business (£230 million turnover in 2015). With his American business partner, David established, grew and sold a branded fresh produce business which served supermarkets in the USA.
Around the globe, he works with food and beverage supply chain companies – including farm input, growers, manufacturers and ingredient companies, retailers and food service firms – to assist them in management training, strategy and Board level decision-making.
Cameron has been an economist for 20 years. For over 11 years he was the chief economist at ANZ, heading a team that was consistently ranked No. 1 for its analysis of the New Zealand economy. He developed a reputation for taking a forthright stand on even the hardest of economic issues. He’s also worked as an economist at the National Bank, Treasury and Statistics New Zealand.
At ANZ Cameron took the team beyond commentary on the usual economic indicators and wrote extensively on everything from agriculture to banking and credit facilitation, key industries and Government fiscal policy.
His approach to economics is pragmatic and non-ideological. Too much commentary focuses on what the Reserve Bank does while ignoring microeconomics and the wider economy. As a public speaker Cameron has a real talent for communicating complex issues in layperson’s language.
Cameron holds B.Com from the University of Otago and an M.Com from the University of Canterbury.
Smashed by years of drought, eastern Marlborough farmers Doug and Wendy Avery realised in 1998 they needed to change direction not only in their lives but also in his farming methods. A seminar by Dr Derrick Moot, a senior plant science professor of Lincoln University, followed by a science project facilitated by the NZ Land Care Trust, led not only to Bonavaree Farm (the Avery Property at Grassmere) transforming, but also the lives of Doug, Wendy and their family. The farm which struggled with just Doug and Wendy and a gross income of $320,000 today employs six full-time people and lots of busy contractors, and today gross income has soared to $3,000,000.
In 2014 Doug set up a company called Resilient Farmer to promote more resilience into the lives of farmers and others. Doug’s book, 'The Resilient Farmer' is now a best seller in NZ and abroad. In 2017 Doug was made a Member of the New Zealand Order of Merit for his services to Agriculture and Mental Health.