Export marketing strategy

What is the ems?

The Export Marketing Strategy for Summerfruit (EMS) sets out the conditions under which the summerfruit industry operates under the Horticulture Export Authority (HEA). It was developed by Summerfruit NZ and approved by the HEA. Guidelines are set out for growers, packhouses and exporters and it is the responsibility of each participant to understand these guidelines. Everyone involved in exporting summerfruit must have a copy of the EMS.

Anyone wanting to export summerfruit must first be licensed by the HEA before they can register with Summerfruit NZ. Export registration opens on 1 September each year via the Summerfruit NZ secure portal.

All those registered for export, whether a grower, packhouse or exporter, is responsible to ensure that their staff are adequately trained in the requirements of the EMS. Where agents are contracted to provide services, registered participants must make sure that the agent is aware of, and complies with, any relevant provisions of the EMS.


2017-18 review

The EMS is reviewed each year before the start of the new season. For 2017-18 a new Pacific-only license has been approved. This license allows all five summerfruit to be exported to specified Pacific countries. Details concerning this change can be found in the EMS document in the secure portal.