INTRODUCING SUMMERFRUIT NZ
Summerfruit NZ is the industry body that represents the interests of over 200 apricot, cherry, nectarine, peach and plum growers.
We provide strategic direction and focus, while building strong relationships between growers, marketers, retailers and exporters. Summerfruit NZ works to support the success of the industry in both domestic and international markets
Our activities are guided by a strategic framework and governed by our Board. Key areas identified in the strategic framework are overseen by the Board which operates under five pillars:
- Biosecurity and the right to farm
- Innovation, research and technology
- Market development
- Stakeholder engagement and communications
- People
The organisation employs a small team:
- Chief executive
- Commercial manager
- Technical advisor
- Biosecurity and Operations manager
Key services are contracted out:
- Research and development
- Market access
- Export market management
- Bureau services