About Us


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Summerfruit NZ is the industry body that represents the interests of over 240 apricot, cherry, nectarine, peach and plum growers.

We provide strategic direction and focus, while building strong relationships between growers, marketers, retailers and exporters. Summerfruit NZ works at both national and regional levels to promote our industry.

Our activities are guided by a business plan and governed by our Board. Key areas identified in the strategic plan are overseen by the Board which operates under five portfolio areas:

  • Industry profile and administration
  • Research and development
  • Export and compliance
  • New Zealand market
  • Communication and education

The organisation employs a small team:

  • Chief executive 
  • Business manager
  • Technical advisor

Key services are contracted out:

  • Research and development
  • Market access 
  • Export market management
  • Bureau services