About Us


Summerfruit NZ is the industry body that represents the interests of approximately 230 apricot, cherry, nectarine, peach and plum growers.

We provide strategic direction and focus, while building strong relationships between growers, marketers, retailers and exporters. Summerfruit NZ works at both national and regional levels to promote our industry to consumers. 

Our activities are guided by a business plan and governed by our Board. Key areas identified in the strategic plan are overseen by the Board which operates under five portfolio areas:

  • Industry profile and administration
  • Research and development
  • Export and compliance
  • New Zealand market
  • Communication and education

Based in Wellington, the organisation employs a small team:

  • Chief executive 
  • Business manager
  • Technical advisor
  • Labour coordinator (shared with other sectors)

Key services are contracted out:

  • Research and development
  • Market access 
  • Export market management