Market access

Our market access work

Market access is a long end game. Nothing moves fast enough nor reflects the effort involved, and the negotiations take perseverance and patience. However we do have an active market access programme that falls into three categories.




Current activity


New markets

Opening up markets that we don't currently have access to

  • Application for apricots to China
  • Gained access to Myanmar
ii. Maintaining access to existing markets Fighting to maintain or regain access to a market where the import or phytosanitary conditions have changed, affecting our ability to export there
  • Restoring access for peaches, nectarines and plums to Thailand
iii. Improving access to existing markets Seeking better conditions for export by challenging the requirements of importing countries
  • Reduction of the frequency of audits by the Japan inspector
  • Changed the phytosanitary inspection requirement by Korea from 2% to the standard 600 inspections