Export marketing strategy

What is the ems?

The Export Marketing Strategy for Summerfruit (EMS) sets out the conditions under which the summerfruit industry operates under the Horticulture Export Authority (HEA). It was developed by Summerfruit NZ and approved by the HEA. Guidelines are set out for growers, packhouses and exporters and it is the responsibility of each participant to understand these guidelines. Everyone involved in exporting summerfruit must have a copy of the EMS, it is available on our Member's Portal here.

Anyone wanting to export summerfruit must first be licensed by the HEA before they can register with Summerfruit NZ. Export registration opens on 1 September each year via the Summerfruit NZ secure portal.

All those registered for export, whether a grower, packhouse, or exporter, is responsible to ensure that their staff are adequately trained in the requirements of the EMS. Where agents are contracted to provide services, registered participants must make sure that the agent is aware of, and complies with, any relevant provisions of the EMS.