Strategy on a Page

The New Zealand summerfruit industry comprises approximately 240 growers who produce fruit from just over 2,000 hectares. The main growing areas are Hawkes Bay and Central Otago, with some production in Marlborough, north of Auckland, Central North Island and Canterbury.

The value of exports and sales on the New Zealand market are evenly balanced. The majority of all nectarines, peaches and plums produced in New Zealand are consumed domestically. Cherries and apricots produced in Central Otago account for the bulk of all exports, Taiwan and China are the main markets, however markets in other countries are expanding rapidly. Australia remains the primary export market for apricots. Very little summerfruit is processed.

Summerfruit NZ is the industry body that represents the interests of New Zealand’s apricot, cherry, nectarine, peach and plum growers. This ‘strategy on a page’ guides Summerfruit NZ’s activities and approach.

Click here to download the strategy as a PDF.